Component overview#

ComponentMobileDesktop
PDP layerPDP layer XSPDP layer LG
Image galleryImage gallery XSImage gallery LG
Video buttonVideo button XSVideo button LG
Scarcity hintboxAlert XSAlert LG
Product titleProduct title XSProduct title LG
Supplemental descriptionSupplemental descriptionSupplemental description LG
Short descriptionShort descriptionShort description LG
Delivery communicationDelivery communication XSDelivery communication LG
Delivery hintboxDelivery hint XSDelivery hint LG
Buyboxbuybox XSbuybox LG
RecommendationsRecommendations XSRecommendations LG
Long descriptionLong description XSLong description LG
Product ratingsProduct rating XSProduct rating LG
FeaturesFeatures XSFeatures LG
Recommendations (last seen)Recommendations XSRecommendations LG

SEO-Requirements#

SEO optimization for PDPs is important because brand products have a high search volume and thus SEO potential. Users often search for specific products and even enter the model number of the product. These users are very close to a purchase decision and should be led directly to the PDP.

  1. Determine a main keyword and 1 to 3 additional keywords

  2. Add H1 which includes the main keyword = "product brand + product type + model name/number

  3. Add Meta Title = "product brand + product type + (model name/number) + product attributes/USPs" (45 to 60 characters)

  4. Add Meta Description: Contains a Call-to-Action and should list further individual product attributes (100 to 145 characters)

  5. Product description: By selecting USPs/product attributes pay attention to search volume and keywords

  6. Product information: The detailed description text should be enriched with defined keywords and if necessary with Headings (from H2-H4)

  7. Links: If available set a link to the main brand page

For more information and an advanced SEO setup check out this link

Example#

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