- Users need emotional images to inspire them and get them excited about a product or content.
- Make sure to use emotional images to enhance users’ perception because such images engage users emotionally by helping them associate a product with a desirable lifestyle.
- The idea is to give viewers a sense of what could be done if only they owned the product.
- All emotional images should be directly related to the products itself, enhancing users’ understanding of the products and its use cases.
| - Avoid irrelevant imagery or unrelated tie-ins as they are more likely to be ignored than taken as helpful.
- Unrelated content can distract users and potentially prevent them from continuing with their actual browsing on finding a product.
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